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On a bright and sunny Friday afternoon, a group of “O”bassadors (Orlando social media ambassadors) gathered to do something all local Orlandoans should have on their bucket list: ride the Lake Eola swan boats in the heart of downtown Orlando.
The Orlando Economic Development Commission (EDC) launched the “O”bassador campaign at the Abbey in Downtown Orlando. The “Obassadors” are social media influencers from diverse backgrounds who are heavily involved in the Orlando community. These Orlando social media ambassadors, dubbed “Obassadors”, are charged with sharing their voice, story and vision of Orlando with the world through social media engagement. The program aims to amplify the story of Orlando as a great place to live, work and play.