Regional Branding Campaign -
Orlando. You don't know the half of it.®

Thanks to our prowess in tourism and hospitality, Orlando has strong brand visibility worldwide. Unfortunately, Orlando's strengths as a business location outside of tourism are not as well known even by those who live here.

Research revealed that Orlando only makes it onto the "short list" for consideration as a business location about one-third of the time because decision makers don’t know all there is to know about our great region. It’s time to change that. After surveys and stakeholder input the campaign, "Orlando. You don’t know the half of it,®" launched in December 2014.

As we launch this campaign, we’re out to change minds and by doing so, we will increase the number of companies evaluating Orlando as a business location, which will create more and better jobs.


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Digital skyscraper ad

Digital box ad


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In The News

On a bright and sunny Friday afternoon, a group of “O”bassadors (Orlando social media ambassadors) gathered to do something all local Orlandoans should have on their bucket list: ride the Lake Eola swan boats in the heart of downtown Orlando.

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The Orlando Economic Development Commission (EDC) launched the “O”bassador campaign at the Abbey in Downtown Orlando. The “Obassadors” are social media influencers from diverse backgrounds who are heavily involved in the Orlando community. These Orlando social media ambassadors, dubbed “Obassadors”, are charged with sharing their voice, story and vision of Orlando with the world through social media engagement. The program aims to amplify the story of Orlando as a great place to live, work and play.

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